End of Life Essay Example | Topics and Well Written Essays - 1750 words

End of Life - Essay Example On the contrary, the scope of end-of-life care essentially aims to define guidelines for caring for patients whose death is expected or anticipated rather than working towards enhancing their life expectancy (Grinyer, 2011). The emergence of ethical dilemmas in end-of-life care are essentially rooted in handling sensitive issues and challenges which surface when executing significant decisions regarding an individual’s life. Thorns (2010) highlights that ethical considerations in the implementation of the process focus upon understanding the patient’s state so as to choose whether to continue with the treatment procedures or discontinue their provision. Moreover, under such circumstances where an individual likely does not possess the required psychological understanding to make correct decisions, concerned attendants and doctors are faced with either challenging the patients’ independence or agreeing with their choices thereby, granting them the right to possess complete control of their position and circumstances (Thorns, 2010). The emergence of ethical considerations in end-of-life care however, is not limited to the aforementioned assertions henceforth, this issue remains highly debated in scholarly circles; this paper applies three prominent ethical perspectives to critically evaluate and examine the concept from an ethical viewpoint. The utilitarian perspective explores theoretical issues from a multifaceted lens with reference to the concepts of end-of-life care and the role of doctors in the recognizing the independence and autonomy of patients with reference making their life decisions. As stated by Singer (2003) the nature of utilitarianism as a branch of consequentialism implies that the value of ethics in terms of each action or behavior is expected to be judged on an individual basis. In terms of examining the implications of adhering to utilitarianism the implications of the decision can be judged in a

Information Processing Theory Essay Example for Free

Information Processing Theory Essay Information processing is a theoretical approach used to analyze human behavior (psychology) and learning processes (education). Information processing, in the pedagogical perspective, may be defined as the process of acquiring knowledge based on memory structures and information in different stages of information or mental processing. (Think Quest Team, 2007) It deals with thinking, storing, remembering and forgetting information. (NSW HSC Online, 2007) Information processing and the cognitive learning theory are closely associated with each another. This is because their propositions are similar in content. Information processing theory emerged at the dawn of the computer age (Hall, 2007). This theory suggests that memory and computers have common features. Moreover, it proposes that perceived information goes through three stages within the memory structure: sensory registers (where information is perceived and processed through the senses), short-term memory (where information is shortly stored and encoded), and long-term memory (where information is stored for easy retrieval). (NSW HSC Online, 2007) There are several principles that support this theory. First, there is an assumption that the capacity of the memory is limited. This means that at times, there may be barriers that affect processing of information. It is advantageous to identify why there is difficulty in information processing. Through this, resolutions may be formulated to address this issue. Second, there is a need for control mechanism. Control mechanism directs the extent of use of memory capacity. For instance, new information may require more processing than the regular day-to-day tasks. Third, information flow is two-way. We acquire information through our senses, process it in our memory in the same way that we create responses in our memory, and carry them out through our senses. Fourth, the genetic make-up of humans is meant for information processing. For instance, infants do not learn to think from other people. Their curiosity allows them to think and develop their senses. (Huitt, 2003) Information processing applied as an approach in the classroom setting, gains broader meaning and undeniable importance. The theory recommends a variety of techniques and methods to make teaching more efficient. Information processing also provides several tools and procedures that teachers may use to enhance thinking skills and extend mental capacity among the students. The learning process through information processing starts with the activation of schema, defined as the state of existing knowledge structures prior to the introduction of new information. Schema is often altered to accommodate new information. Therefore, new information related to the learner’s schema is more meaningful to them. (NSW HSC Online, 2007) Activation of schema is followed by acquisition of new information by the learner. Information processing postulates that in processing and in the retrieval of information, it is necessary to ensure that information is significant to the learner for him to be able to relate previous knowledge or schema to new information. The information is processed to fit schema, or in some instances to complement schema. The information is then stored in the long-term memory for future retrieval. There are also various key concepts to remember in applying information processing theory in the classroom setting. First, it is easier to remember significant information. Learners remember information that is interesting and relevant to their personal lives. Second, words are easily remembered based on their position in the text. For instance, words written in the beginning and in the end are easier to remember than words written in the mid area of the text. Third, repetition is efficient for memory retention. Memory retention is best improved through repetition and practice. Fourth, learning should be systematic. When learners make lists to organize lessons learned, information is easier to remember. Fifth, much effort should be exerted in processing information. Information that is processed in depth is easily stored in the long-term memory. Sixth, information processing is affected by schema. If information does not relate to a person’s schema, then there would difficulty in information processing. Lastly, there is a necessity to provide advance organizers for students. Advance organizers aids and prepares the learner for the next lesson. (Huitt, 2003) In the classroom setting, the teacher must come up with a lesson plan that follows a thorough procedure. Systematic procedures must be followed in information processing because there are limitations to memory capacity and thinking processes. Teachers must make sure that purpose of the previous step is achieved before moving on the next step. For instance, activation of schema comes first before the processing of information. To follow this step, the teacher must first provide stimulus that catches the attention of the students. Consequently, the learner perceives and processes this information in his sensory registers and short-term memory, allowing him to respond to the stimulus. The next step is to ensure that the information you teach is retained in the learner’s long-term memory. This can be achieved by following key concepts previously enumerated. In applying information processing in the classroom setting, keep in mind that its primarily goal is for students to learn by enhancing memory retention and maximizing information processing and capacity. The teacher must be guided with the key concepts and principles governing information processing theory to achieve greater success in meeting educational goals and objectives. References Hall, R. (2007). Information Processing Theory. Retrieved November 22, 2007. http://medialab. umr. edu/rhall/educational_psychology/2001/vl2a/info_new. html Huitt, W. (2003). The Information Processing Approach to Cognition. Educational Psychology Interactive. Valdosta, GA: Valdosta State University. Retrieved November

Aristotles Rhetoric and the Ethics of Modern Advertising Essay

Aristotle's Rhetoric outlines the three main purposes of rhetoric as political, legal, and ceremonial. Persuasion is the main point of all three of the main venues for rhetoric. Rhetoric â€Å"may be defined as the faculty of observing in any given case the available means of persuasion† (Aristotle 22). Rhetoric can also be seen as a primer to explain the methods of persuasion used in modern-day commercials and advertisements. While the classic methods of effecting persuasion are pertinent to our understanding of how different forms of advertising work, there are also a host of modern day techniques that have changed the landscape of rhetoric. Namely, what has changed is three-fold. First, modern-day advertising has a much more visual delivery. Second, traditional oratory is rarely used in modern day commercials. Finally, there is a departure from what Aristotle would say is ethical within the rhetoric of the modern day. Advertising is attempting to sell you somethin g. Unlike in the time of Aristotle, we live in a capitalist society where most rhetorical methodology is designed to produce a specific action from the audience to purchase an item, not simply to win an argument. The duty of oratory has changed from the Aristotelian definition. We can then ask, what can we learn from the rhetorical devices of Aristotle in responding to today's advertisements and commercials? However broad these changes may seem to the modern day audience, it is important to 2 show how the classical methodology of effecting persuasion is relevant today. Aristotle states the three means of effecting persuasion are â€Å" (1) to reason logically, (2) to understand human character and goodness in various forms, and (3) to understand ... ...nd logos are used by ad-writers in an attempt to persuade them, the public can look clearly at the underlying purpose of the advertisement. As Corbett and Connors point out, â€Å"a knowledge of rhetoric can help us to respond critically and appreciatively to advertisements, commercials, political messages, satires, irony, and double-speak of all varieties† (25). A close reading of Rhetoric and other forms of ancient rhetoric can be beneficial to a student who wishes to truly understand how advertising and commercials work. The ability to wade through advertising that only offers a mild truth, or worse yet a lie, has become a great attribute associated with post-modern American thinking. After a careful study of Rhetoric's past, we as Americans may be able to discern truth from propaganda, need instead of want, and fact from fiction.

Procurement in Project Management Essay -- selection process of supplie

Procurement in the main stream of the business world is to ensure organizations has the proper necessities for the selections process of the suppliers. Procurements within an organization helps to develop the right tools necessary when selecting and maintaining performance criteria, speciation’s and defines the terms and conditions in an organization. As set forth by the company the procurement area of the company conveys and develops the necessary values and mission with an in organization. In looking further into the importance of procurements we can determine the alternative methods to procurement, the methods necessary to keep procurement in order and the overall value of procurement with in management project. Procurement within a project can help organizations create and develop the right elements necessary to obtaining goods and services. In which, allows organization to help streamline the buying process, while making sure the good and services adhere with the market conditions at the present time. As stated by Sollish and Semanik (2012) â€Å"Supply and demand continually drive process up and down. As economic conditions change, demand increases or declines, generating shortages or excesses in supply or decreased demand (or combinations) generally lead to reduced prices.† Understanding the market gives the organization the knowledge necessary to making the right buying decisions. Ultimately, the organization has the buying power to take advantage of reduces prices within the markets. Also, gives the organizations the ability to negotiate prices with the suppliers to reduce or maintain cost. Having the right procurement process can thoroughly examine and define the requirements and understand the company objectives and underst... ...ion even though risk might apply. All in all, procurement is an important part of any organization it gives the organization the necessary factors to help gain the knowledge of market conditions, competition and the overall essential conditions to keep an organization in line with the companies mission, vision and the overall objectives of an organizations wish to obtain. Learning and gaining knowledge to help avoid mistakes in executed project management. Works Cited Heaton, B. (2012).Transforming Procurement: Will iPads Replace Binders?. Retrieved http://www.governing.com/blogs/view/gov-will-ipads-replace-binders.html Kumar, A. (2013).Apple’s Procurement Strategy. Retrieved http://spendmatters.com/2013/06/04/apples-procurement-strategy/ Sollish, F.B., & Semanik, J. (2012).The procurement and supply manager’s desk reference. Hoboken, NJ: JohnWiley & Sons, Inc.

Organic Food Nutrition Essay

Most grocery stores now sell food products labeled â€Å"organic† due to the increase of demand. Organic food became popular in the 1990’s and has since remained a trend. Although there are more and more supermarkets stocking organic food products on their shelves, non-organic food products seem to outnumber the amount of organic food products. Organic food products are labeled with a green and brown sticker that says USDA ORGANIC. When most Americans see this label they think that what they are buying is better than the average product. But do they have any proof that organic is better? For some reason all a product needs is a little sticker that says organic, and people automatically believe that it is healthier. No one ever stops to ask what this sticker means. Instead they just trust that organic is healthier than the produce that is being sprayed with chemicals. The rise of organic food has created an illusion that organic food is healthier and has nutritional benefits that exceed those of conventional food products. What is organic food? To understand this illusion that the government creates, the definition of organic must be addressed. According to Robert Paarlberg, the author of Food Politics, â€Å"organic foods are produced without any human-made (i. e. , synthetic) fertilizers or pesticides† instead â€Å"organic farmers use composted animal manure and plant cover crops they can later turn into soil† (Paarlberg, 139). This definition suggests that organic farming is not necessarily free of toxic chemicals, but that the chemicals used on organic farms are natural chemicals, or in other words, chemicals that appear in nature. Another definition of organic food is that it is â€Å"produced by farmers who emphasize the use of renewable resources and the conservation of soil and water to enhance environmental quality for future generations† (Preface, 1). Most people who grow or buy organic products link it to being green and environmentally friendly. If organic farmers are not using fertilizers or pesticides then less toxic fumes are going into the air. Therefore, by buying organic products they are doing their part in creating a better place to live. Others, however, buy organic food because they think that organic is more nutritious. Healthier or Not? There is no evidence that organic food products are healthier than conventionally grown food. According to Samuel Fromartz, the author of Organic, Inc. , â€Å"ninety percent of ‘frequent’ organic buyers think that they’re buying better ‘health and nutrition’† (Organic, 1). Ninety percent of people believe this because this is what they are told from others around them. Like most things organic food has its limitations as well. In the book Controversies in Food and Nutrition, the authors state that organic foods â€Å"are not necessarily healthful or safe. A high-fat food that is made form organic products remains high in fat† (Goldstein &ump; Goldstein, 197). Being organic does not make a difference in how much fat a product contains. Although organic might mean that there are no non-natural chemicals used in the production it does not mean that it is healthy. Goldstein quotes Galleghar, the author of a magazine article in Kiplinger’s Personal Finance Magazine, â€Å"you can buy organic chocolate bars, ice cream and cookies-all made with ingredients that are pesticide-, chemical-, antibiotic- and hormone-free- but they’ll be laden with fat, sugar and calories† (Galleghar, 81-82). Galleghar argues a strong point, because organic defines how the ingredient was grown or produced, not the amount of fat, sugar, or calories it has. Thus, organic food is not healthier than non-organic food. Organic food does not provide any remarkable nutritional benefit when compared to non-organic food. In the opinion of Dr. Alan Dangour, a doctor interviewed by Karen McVeigh, â€Å"‘there’s no good evidence that consumption of organic food is beneficial to health based on the nutrient content’†, he also states â€Å"that while small differences were found between organic and conventionally produced food, they were ‘unlikely to be of any public health relevance’† (McVeigh, 7). These quotations suggest that although there may be a slight difference between organic and conventional food products, it is not of any importance to society, therefore the government does not publish this information. The United States Department of Agriculture claims â€Å"organic produce will contain much lower levels of agrochemical residues than conventionally produced food† (www. nal. usda. gov). Lower levels of agrochemical residue sounds like a good thing. However, how much of a difference do these lower levels make? The website also states that â€Å"measured residues on most products, both organic and non-organic, do not exceed government-defined thresholds for safe consumption† (www. nal. usda. gov). Despite the fact that the residue on organic food may be less than the residue on nonorganic food neither of them exceed government regulations. However, the USDA might be conservative in their estimates of how much is safe due to pressures from the pesticide industry. The USDA seems to say that the only important aspect about the food we eat is that it has passed government regulations, therefore, we should not worry about the issue of safety any more. Local Farms? Another effect organic food has on society is the belief that organic food comes from small, local farms. In the article Paradise Sold: What Are You Buying When You Buy Organic? published in The New Yorker, Steven Shapin a Professor of science at Harvard states that, â€Å"much of the organic produce on the market comes from large farms turning a huge profit from the organic label† (Shapin, 1). Because of the increase in demand for organic food, big farming corporations grow organic produce in order to create more capital for themselves. It is important to know that organic does not mean local, and local food does not mean organic. For example, supermarkets like Whole Foods, or Trader Joe’s are very big businesses. In order to stock the shelves of a place like Whole foods a small local farm would not be able to carry out the job, instead big organic retailers need big organic suppliers such as Earthbound Farm. Earthbound is one of the nation’s largest growers of organic produce. Their greens â€Å"are produced on giant farms in six different counties in California, two in Arizona, on in Colorado, and in three Mexican states† (Organic, 1). When a company produce comes from more than one place the piece of produce can no longer be considered local. Thus, the illusion that organic food comes from neighborhood farms is entirely false. Escherichia coli Much like conventional food, organically grown foods can carry bacteria. Author Robert Paarlberg writes, â€Å"in 2006, bagged fresh spinach from a California farm in its final year of converting to organic certification was the source of E. coli infections in the United States that killed at least three and sickened hundreds† (Paarlberg, 145). Although organic food may have a special sticker, which makes consumers think that the product is safer to eat, there are examples of organic food not being safe to consume. Myrna and Mark Goldstein, the authors of Controversies in Food and Nutrition seem to agree with the above claim because they state that, â€Å"the manure that organic farmers may use could contain bacteria. ‘The only real difference between organic and nonorganic food is in the growing- and that’s not a big enough difference to protect your health from bacteria’† (Goldstein, 198). Due to the fact that the growing process is the only difference between organic and nonorganic foods, the risk for E. coli is not any different between the two products. Knowing the truth about where our food comes from is important because the food that goes into our bodies affects our health and well-being. The illusion created by the organic sticker only creates false hope that organic food is healthier and has nutritional benefits that exceed those of conventional food products. While many people continue to assume that the organic seal means that the produce is healthier and safer, one should remember that the seal only indicates how the product was produced.

Analysis of Margaret Atwoods Happy Endings

Analysis of Margaret Atwoods Happy Endings Happy Endings by Canadian author Margaret  Atwood is an example of metafiction. That is, its a story that comments on the conventions of storytelling and draws attention to itself as a story. At approximately 1,300 words, its also an example of flash fiction. Happy Endings was first published in 1983. The story is actually six stories in one. Atwood begins by introducing the two main characters, John and Mary, and then offers six different versions- labeled A through F- of who they are and what might happen to them. Version A Version A is the one Atwood refers to as the happy ending. In this version, everything goes well, the characters have wonderful lives, and nothing unexpected happens. Atwood manages to make version A boring to the point of comedy. For example, she uses the phrase stimulating and challenging three times- once to describe John and Marys jobs, once to describe their sex life, and once to describe the hobbies they take up in retirement. The phrase stimulating and challenging, of course, neither stimulates nor challenges readers, who remain uninvested. John and Mary are entirely undeveloped as characters. Theyre like stick figures that move methodically through the milestones of an ordinary, happy life, but we know nothing about them. Indeed, they may be happy, but their happiness seems to have nothing to do with the reader, who is alienated by lukewarm, uninformative observations, like that John and Mary go on fun vacations and have children who turn out well. Version B Version B is considerably messier than A. Though Mary loves John, John merely uses her body for selfish pleasure and ego gratification of a tepid kind. The character development in B- while a bit painful to witness- is much deeper than in A. After John eats the dinner Mary cooked, has sex with her and falls asleep, she stays awake to wash the dishes and put on fresh lipstick so that hell think well of her. There is nothing inherently interesting about washing dishes- its Marys reason for washing them, at that particular time and under those circumstances, that is interesting. In B, unlike in A, we are also told what one of the characters (Mary) is thinking, so we learn what motivates her and what she wants. Atwood writes: Inside John, she thinks, is another John, who is much nicer. This other John will emerge like a butterfly from a cocoon, a Jack from a box, a pit from a prune, if the first John is only squeezed enough. You can also see from this passage that the language in version B is more interesting than in A. Atwoods use of the string of cliches emphasizes the depth of both Marys hope and her delusion. In B, Atwood also starts using second person to draw the readers attention toward certain details. For instance, she mentions that youll notice that he doesnt even consider her worth the price of a dinner out. And when Mary stages a suicide attempt with sleeping pills and sherry to get Johns attention, Atwood writes: You can see what kind of a woman she is by the fact that its not even whiskey. The use of second person is particularly interesting because it draws the reader into the act of interpreting a story. That is, second person is used to point out how the details of a story add up to help us understand the characters. Version C In C, John is an older man who falls in love with Mary, 22. She doesnt love him, but she sleeps with him because she feels sorry for him because hes worried about his hair falling out. Mary really loves James, also 22, who has a motorcycle and a fabulous record collection. It soon becomes clear that John is having an affair with Mary precisely to escape the stimulating and challenging life of Version A, which he is living with a wife named Madge. In short, Mary is his mid-life crisis. It turns out that the bare bones outline of the happy ending of version A has left a lot unsaid.  Theres no end to the complications that can be intertwined with the milestones of getting married, buying a house, having children, and everything else in A. In fact, after John, Mary, and James are all dead, Madge marries Fred and continues as in A. Version D In this version, Fred and Madge get along well and have a lovely life. But their house is destroyed by a tidal wave and thousands are killed. Fred and Madge survive and live as the characters in A. Version E Version E is fraught with complications- if not a tidal wave, then a bad heart. Fred dies, and Madge dedicates herself to charity work. As Atwood writes: If you like, it can be Madge, cancer, guilty and confused, and bird watching. It doesnt matter whether its Freds bad heart or Madges cancer, or whether the spouses are kind and understanding or guilty and confused. Something always interrupts the smooth trajectory of A. Version F Every version of the story loops back, at some point, to version A- the happy ending. As Atwood explains, no matter what the details are, [y]oull still end up with A. Here, her  use of second person reaches its  peak. Shes led the reader through a series of attempts to try to imagine a variety of stories, and shes made it seem within reach- as if a reader really could choose B or C and get something different from A. But in F, she finally explains directly that even if we went through the whole alphabet and beyond, wed still end up with A. On a metaphorical level, version A doesnt necessarily have to entail marriage, kids, and real estate. It really could stand in for any trajectory that a character might be trying to follow. But they all end the same way: John and Mary die. Real stories lie in what Atwood calls the How and Why- the motivations, the thoughts, the desires, and the way the characters respond to the inevitable interruptions to A.

The Bennett Surname, From Medieval Given Name Benedict

The Bennett Surname, From Medieval Given Name Benedict The Bennett surname derives from the medieval given name Benedict, originating from the Latin benedictus, meaning blessed. The name became popular due to St. Benedict in the Middle Ages. Bennett is the 78th most popular surname in the United States and its surname origin is English.  The meaning of the surname can change depending on ancestry and country of origin. Discover the following alternate spellings and genealogy resources for the surname Bennet. Alternate Surname Spellings BennetBenedictBenedickBendickBeneitBenoitBennitBenet Genealogy Resources 100 Most Common U.S. Surnames Their Meanings: Smith, Johnson, Williams, Jones, Brown... Are you one of the millions of Americans sporting one of these top 100 common last names from the 2000 census?Bennett DNA Surname Project: Join over 270 members of the Bennett DNA surname  project working to bring together genealogists who are researching the Bennett surname (primarily in America), with an emphasis on the use of DNA testing.Bennett  Family Crest - Its Not What You Think: Contrary to what you may hear, there is no such thing as a Bennett  family crest or coat of arms for the Bennett surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male-line descendants of the person to whom the coat of arms was originally granted.  Bennett Family Genealogy Forum: Search this popular genealogy forum for the Bennett surname to find others who might be researching your ancestors, or post your own Bennett query.FamilySearc h - Bennett Genealogy: Access over 6.7  million free historical records and lineage-linked family trees posted for the Bennett surname and its variations on this free genealogy website hosted by the Church of Jesus Christ of Latter-day Saints. Bennett Surname Family Mailing Lists: RootsWeb hosts several free mailing lists for researchers of the Bennett  surname. In addition to joining a list, you can also browse or search the archives to explore over a decade of postings for the Bennett surname.DistantCousin.com - Bennett Genealogy Family History: Explore free databases and genealogy links for the last name Bennett.GeneaNet - Bennett Records: GeneaNet includes archival records, family trees, and other resources for individuals with the Bennett surname, with a concentration on records and families from France and other European countries.The Bennett  Genealogy and Family Tree Page: Browse genealogy records and links to genealogical and historical records for individuals with the Bennett surname  from the website of Genealogy Today. References Cottle, Basil. Penguin Dictionary of Surnames. Baltimore: Penguin Books, 1967.Menk, Lars. A Dictionary of German Jewish Surnames. Bergenfield, NJ: Avotaynu, 2005.Beider, Alexander. A Dictionary of Jewish Surnames from Galicia.  Bergenfield, NJ:  Avotaynu, 2004.Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. New York: Oxford University Press, 1989.Hanks, Patrick. Dictionary of American Family Names. New York: Oxford University Press, 2003.Hoffman, William F. Polish Surnames: Origins and Meanings.  Chicago:  Polish Genealogical Society, 1993.Rymut, Kazimierz. Nazwiska Polakow.  Wroclaw: Zaklad Narodowy im. Ossolinskich - Wydawnictwo, 1991.Smith, Elsdon C. American Surnames. Baltimore: Genealogical Publishing Company, 1997.

Biology Stem Cell Research Paper Essays

Biology Stem Cell Research Paper Essays Biology Stem Cell Research Paper Essay Biology Stem Cell Research Paper Essay Ernie Reed BIO-013/ Stem Cell Research Sullivan 11. 10. 2010 STEM CELL RESEARCH What is a stem cell? One can define a stem cell as a cell type that is found in many tissues. This particular cell is unique in the fact that it can divide itself over and over virtually to an infinite number. This process of reproduction ensures that the cells can restore other cells that may have gotten damaged; this process may only occur if the person is still living. The same goes for animals. As the stem cell reproduces; the reproduced cell has the possibility to remain an identical cell or form into a more specific â€Å"specialized† stem cell that may be responsible for things such as brain cells, muscle cells, or even red blood cells. There are individual facts and spheres that promote â€Å"unspecialized† stem cells; these findings are a pertinent concernment to scientists. The reason being, is that the stem cell has a phenomenal capability of invigorating itself. Nonetheless there is an extreme amount of scientific research and lab testing that needs to be performed to truly appreciate the knowledge of how stem cells work; and how they can work for what is known as cell-based therapy. When scientists perform these lab studies on stem cells; they are attempting to facilitate the fundamental properties. Scientists are deciphering the difference between stem cells and the types of cells that may be of a specialized nature. This has allowed the scientists to veil new drugs, as well as the development of model classifications. Examples of this may include the inquiry of prevalent growth, and pinpoint the factors that cause some irregularities in common birth defects. The continuous inquisition of stem cells advances the doctrine of how organisms develop from only a single cellule, and how it promotes the reinstatement of mutilated cells in an adult morphon.

Strategic Perspectives Essay Example | Topics and Well Written Essays - 1500 words

Strategic Perspectives - Essay Example A member needs to know the causes and effects that are related to his company in terms of governance and explore the software to manage his allocated company. The causes - effects and revenue profits relationships are determined by the stability of a business and its economic ethics. GLO-BUS enables its participants to apply their school business knowledge logically in handling business related matters. This exercise is realistic in a way that, those involved in it are exposed to managerial experiences, which are critical in the day running of the business (Hoffmann 2007, p.43). Introduction Reflective practice techniques can be useful in analyzing ones Glo-bus team experience. The reflective practices include taking part in self assessment to indentify the areas I can develop to become competent. Glo-bus experience allows its team members to make decisions in a year. During this period, the co-managers and I decide on the designs that we are going to use and the camera line performa nce, which in this case are always ten decisions to be made. Teachings on product operation and the compensation of workers are also offered. Others include knowing how to deliver prices and marketing, taking part in social responsibility by being a good citizen and being in charge of operations that govern the company. Participation in the team also instills us with the skills of accounting, providing more opportunities in becoming shareholders, which allows us to import duties and check on the exchange rates. Based on the reflective practice, the above actions require the team members to assess themselves properly to be able to implement them. According to reflection theory by Boud et al (1985), experience alone is not enough when it comes to learning. They perceive structured reflection as a way one can learn from experience Boud asserts "Perhaps if we can sharpen our consciousness of what reflection in learning can involve and how it can be influenced then we may be able to impr ove our own practice of learning and help those who learn with us" P. 21. Based on Glo-bus, we also learn that when presenting a report on results, it is important to involve the detailed information about the company, revealing its statistics and reports of other companies and their market performance. The decisions issued by the instructor determine the decision periods that will guide us on how our company will be running. To be familiar with the management, software practice has to be applied to understand the information provided on the screens and in reports. Decision and report screens are designed with help buttons that include elaboration on the cause and effect relationships, to give advice and guide us on what to do. In analyzing the experience gained from Glo-bus, reflection in action enables us to think critically and to understand the concepts we are taught and to deal with problems when they arise. The action that is reflected during our experience implies that, we sh ould think critically and maintain our experience for future use. Our experience as being part of the Glo-bus team had both positive and negative effects and some of the critical incidents that affected me and our team were varied. Starting with the positive critical incident, I will apply the Kolbs learning cycle whose theory consists of four stages that are involved in learning. It provides an explanation on how individuals use

How do comparative advantage and Internet technologies act as driving Essay

How do comparative advantage and Internet technologies act as driving forces for the creation of global markets Provide a speci - Essay Example The leadership style and the management techniques of Japanese firms were also elements of these firms’ systemwide advantages. These advantages were gradually transformed incorporating other elements, such as the brand name advantages (Porter, 1986, p.38). Through the decades the Japanese firms managed to improve their position in the global market using their comparative advantages – as explained above – in order to make their brand names popular. From this point of view, it could be stated that comparative advantage can have a crucial role in the creation of the global market. Internet technologies had also a crucial role in the creation of the global market. This fact is proved by the case of Amazon bookstore; the above enterprise managed to expand its activities worldwide by developing an effective electronic marketing scheme (Hollensen, 2007, p.87). Through the Internet the firm has been able to communicate with customers worldwide, to collect important data on the consumers’ preferences – in the context of the international market – and to arrange the delivery of its products in customers around the world (Hollensen, 2007, p.87). It is made clear that without the Internet technologies, the specific firm would not be able to enter the global market. References Hollensen, S. (2007). Global marketing: a decision-oriented approach.

Hsa 520 week 7 Coursework Example | Topics and Well Written Essays - 1250 words

Hsa 520 week 7 - Coursework Example In the purview of HIS, every patient’s healthcare record is maintained punctiliously while ensuring that confidential information is secure. Health care information professionals endure the responsibility of keeping, updating and ensuring that the healthcare information of the patient is safe. Physicians, medical laboratories, use this information and the management of the healthcare organization in their bid to ameliorate the services provided (Maria 2012). HIS exist in a myriad of ways, such as patient care applications, management and enterprise systems, e-health applications and strategic decision support applications. Each of these applications has specific benefits to health care organizations. Technology presents opportunities of providing health care in an effective and efficient manner. The advent of smart phones and tablets has made the use of patient care applications possible. Mobile technology makes use of Patient Care Applications to manage the information of patients. By 2017, mHealth’s market is postulated as $26 billion. In a hospital setting, the Patient Care applications are important since Physicians and nurses have time constraints and these applications present caregivers with relevant patient information at the point of care provision. In effect, this encourages collaborative decision-making process and errors are reduced (Skidmore 2013). With this information system, caregivers do not frustrate patients with similar questions from time to time. The patients have a heightened quality of services and experiences in the health care organization. In surgery, the Patient Care Applications play a key role. During surgeries, doctors often need to access information, both prior to the operation and during the operation. Some applications can help the surgeon monitor and guide his actions during the operation

ENTERPRICE RESOURCE PLANNING Research Paper Example | Topics and Well Written Essays - 2250 words

ENTERPRICE RESOURCE PLANNING - Research Paper Example The intention of this study is an information requirements determination as core and very major as one of the major interactive activities in system development. Organizations now compete in the global marketplace with the use of technology and communications. No matter what industry type or what the size of the company is, the right choice of tools will help the company in organizing expenses, analyzing sales, responding to customers, manufacturers, suppliers and partners. The risk of a schedule flaw in system management is of great importance. Scheduling is the process of arranging the events of the project in given time ranges. Risk of this occurring can be high only when the developer concentrates on a particular process more than the others. This could result to non-completion, poor product due to hurried process, and ignoring of some crucial procedures in the product’s scope. The probability of this happening is a 2, kind of a low rating, given the involvement of a super visor that will help the developer keep up to the schedule. Resource allocation is one of the trickiest ventures in any given project. The major resources that could be required in the student projects is travelling to and fro the respectable institutions, and maybe paying up for some services such as SMS servers and hosting services. The risk for this is 4, quite a high probability given the financial situation that students stand. The developer might later realize that the specifications given or found are not exactly comprehensive. Refiguring or restructuring the design to match new specifications is quite tricky. The probability for this happening is 5, given the probability of requirement inflation, usually another risk. This is the worst risk that could be expected in any project, as it would combine each of the other risks as aforementioned. This could only thus be possible if the other risks have a high probability of happening. The probability could thus be the average of e ach of the other risks. This would result with the inadequacy of the Software Requirement Specifications document, usually done after the requirements of a given system have been analyzed. The developer might later realize that the design or rather system requires additional requirements for better functionality. This automatically alters the design and thus schedule. The probability fo

Connecting the local with the global Essay Example | Topics and Well Written Essays - 1750 words

Connecting the local with the global - Essay Example On the other hand, economies are exposed to the risk of the spread of economic crisis, for example the current financial crisis in the United States which spread to several other economies due to globalization. However, the benefits of globalization surpass the adverse effects since economies continue to thrive despite the negative aspects of globalization (John and Thomas 1997). For example, the East Asian economies are amongst those that have reaped much benefit from changes in the global scale. Once a peripheral economy, even with the devastating outcomes from the Korean War, Seoul, the capital of Republic of Korea, has become the worlds 11th largest economy in the world and has overcome the world economists expectation by developing into a semi-peripheral economy in a short time. This essay is a critique of events that have occurred as a result of globalization in South Korea. It offers an overview of the benefits that the community has reaped from globalization, as well as some hitches that have affected the people due to the globalization phenomenon in Seoul. It also gives the impression that the benefits that the benefits of globalization to the community surpass the few hitches tha t have been experienced. In the conclusion, it highlights the world-system theory of globalization that is reflected by the ideas that have been discussed. Globalization is one of the occurrences in the Republic of Korea that has had extensive effects on the country’s economy. The community in Seoul, which is the capital city, has been affected by the shift from protectionism to a liberalized economic system. The proliferation of foreign direct investment is as a result of globalization. The United States leads in the number of foreign companies investing in the country, which is focused towards more import liberalization in order to encourage consumption of foreign products in the country. This was meant to encourage foreign investment in the country (Noland 2009). The

ENTERPRICE RESOURCE PLANNING Research Paper Example | Topics and Well Written Essays - 2250 words

ENTERPRICE RESOURCE PLANNING - Research Paper Example The intention of this study is an information requirements determination as core and very major as one of the major interactive activities in system development. Organizations now compete in the global marketplace with the use of technology and communications. No matter what industry type or what the size of the company is, the right choice of tools will help the company in organizing expenses, analyzing sales, responding to customers, manufacturers, suppliers and partners. The risk of a schedule flaw in system management is of great importance. Scheduling is the process of arranging the events of the project in given time ranges. Risk of this occurring can be high only when the developer concentrates on a particular process more than the others. This could result to non-completion, poor product due to hurried process, and ignoring of some crucial procedures in the product’s scope. The probability of this happening is a 2, kind of a low rating, given the involvement of a super visor that will help the developer keep up to the schedule. Resource allocation is one of the trickiest ventures in any given project. The major resources that could be required in the student projects is travelling to and fro the respectable institutions, and maybe paying up for some services such as SMS servers and hosting services. The risk for this is 4, quite a high probability given the financial situation that students stand. The developer might later realize that the specifications given or found are not exactly comprehensive. Refiguring or restructuring the design to match new specifications is quite tricky. The probability for this happening is 5, given the probability of requirement inflation, usually another risk. This is the worst risk that could be expected in any project, as it would combine each of the other risks as aforementioned. This could only thus be possible if the other risks have a high probability of happening. The probability could thus be the average of e ach of the other risks. This would result with the inadequacy of the Software Requirement Specifications document, usually done after the requirements of a given system have been analyzed. The developer might later realize that the design or rather system requires additional requirements for better functionality. This automatically alters the design and thus schedule. The probability fo

Marketing plan Essay Example | Topics and Well Written Essays - 3750 words

Marketing plan - Essay Example Since the beginning of the competition, the company has decided to come up with different ways of reaching out to its potential customers. So far the company has hired Fallon worldwide and advertisement agencies in Minneapolis to develop new marketing strategies for their products. Since its introduction in automotive sector in 1916, BMW Company has come up with different products in the sector (Martin, Fabian, and Josh 2002A) The Company is also known for producing and marketing a range of sporty and higher end motorcycles and cars. Despite investing on cars and motorcycles, the company has also embarked on aircraft engine known as Rolls Royce. The company global subsidiaries and manufacturing plants are situated in Mexico, Brazil, Indonesia, Malaysia, Philippines, Egypt, Vietnam United Kingdom, United States of America, Australia and Germany. All this plants have very concrete and productive marketing channels and strategies. Currently, the company is as well operating its financia l cooperate which offers financial assistance to potential customers. This marketing plan is based on a 4C framework of credibility, consistency, competitiveness and clarity as BMW strives to enhance its market niche in Japan and China. Credibility refers to continued use of reliable information to customers and all the conditions of sale will be upheld. Moreover, BMW will continue to make luxurious vehicles that will meet customer needs and will strive to gain competitiveness in the new market. Moreover, the channels of distribution used by the company will be clear. 2.0: Introduction Since producing its first car, BMW has grown significantly marketing its products in different parts of the world. 1,366,838 cars of different models were produced by BMW group in 2006 and this figure rose to 1,481,253 in 2010. Moreover, the company has been producing motorcycles since 1916 and does its production in different countries of the world including Mexico, China, Russia, UK, Australia, US a nd South Africa. However, it only started producing cars in China 2008 as shown in the table below. Table1 showing BMW vehicle production from 2005 to 2010 Year BMW Rolls-Royce MINI 2005 1,122,308 692 200, 119 2006 1,179,317 874 186,674 2007 1,302,774 1029 237,700 2008 1,203,482 1417 235,019 2009 1,043,829 918 213,670 2010 1,236,989 3221 241,043 Source (BMW Group 2011A) 56 percent of the total BMW branded vehicle are petrol powered as the remaining are powered using diesel. 27 percent of the vehicles powered by petrol have four cylinders while another 9 percent have eight cylinders. 2.1: Market overview So far the company has to a great extent succeeded in its marketing strategy. The success is highly attributed by functional and consistent marketing strateg

Philippine Treasure Essay Example for Free

Philippine Treasure Essay After watching the documentary of Philippine treasures, I have been get more knowledge about our ancestors treasures remains and I think that the early Filipinos living in the Philippines already had an advanced civilization. Instilled something into me that we were rich, we were rich! We’re talking of gold here it is an opulence. During the early times, the Philippines was filled with gold. These gold were used for everyday clothing of the Filipinos, and even for accessorizing themselves. Our ancestors, the early Filipinos, were civilized enough to know how to process gold. They made many bowls, necklaces and earring out of gold. These gold were part of their daily lives. The Philippines is filled with natural resources, so there was abundance in gold. Some people were even dressed from head to toe in all gold. Also, the early Filipinos were able to craft a doll of a Goddess of Buddhism. This doll also called Golden Tara was a golden alloy, mixed with many other metals. This shows how the Filipinos were knowledgeable to creating alloys with different metal even before Westerners have arrived in our country. The Filipinos have even known how to sew shells and make clothes out of them! There are also several jars that represents the early Filipinos, these jars can be used for multi-purpose storage, because these jars can story many other things aside from water. All these many things were made even before the arrival of the Spaniards or other colonizers, so this shows that the early civilization of the Philippines was very unique and quite advanced. I like the show of Philippine Treasures. It really told us what are some things on this country or treasures are not yet seen by the FILIPINOS. Now I realized that we need to care and concern the importance of some ancient things. I also hope that efforts can be made by officials to preserve the Philippines historical artifacts, and to strengthen support for the National Museum. â€Å"Dont Gain The World Lose Your Soul, Wisdom Is Better Than Silver Or Gold. † ? Bob Marley

The NHS Role in Tackling Health Inequalities

The NHS Role in Tackling Health Inequalities At the turn of the 21st century, social health inequalities remain to be the key public health problems in advanced European countries. There is strong variation in life expectancy between and within the countries, which has accumulated over the past 3 or 4 decades (Fox, 1989; Drever Whitehead, 1997; Kunst, 1997; Marmot Wilkinson, 1999; Elstad, 2000; Mackenbach Bakker, 2002). NHS targeted health inequalities with infant mortality and life expectancy at the core to reduce them by 10 % by the end of 2010. These two health inequalities were announced in February 2001, with the other complementary targets, the areas of smoking and teenage pregnancy. These targets were set to reduce the broad spectrum of inequalities covering the general strategy to address all of the major health inequalities including gender, race, age, etc. (DH, 2001). The secretary of state, nationally announced a comprehensive strategy to reduce health inequalities, challenging the NHS as a key player to live up to its founding and enduring values of universality and fairness to shut the unjustified gaps between individuals with any background, fair NHS services with high quality and good outcomes to everyone (Darzi L., 2007). The independent scientific review of the national health inequalities was published in 1998. This report suggested policy developments to tackle health inequalities. This report showed the increasing gap between the different social groups. This resulted in the consideration of these increasing gaps needed action upstream as well as downstream (Acheson Inquiry, 1998). As the NHS and Department of Health continuously poured efforts to reduce the health inequalities. The overall performance can be defined as much achieved more to do (DH, 2009). This review will analyze the role of NHS in tackling health inequalities, as targets were set to reduce infant mortality and to increase the life expectancy in men and women across UK, faster than elsewhere in world. 2.0 Aims: To understand health inequalities To briefly review of the Acheson Inquiry recommendations To study the role of the NHS as a key player in tackling health inequalities in UK. 3.0 Material Methods: Study will review reports and documents published by the Department of Health and the NHS. Review of literature will be done from the data available on the websites of the Department of Health, the NHS and other government websites. Discussion of role of NHS as key player in tackling health inequalities in UK and a comment on the target achieved over a decade. 4.0 Review of Literature: In 1980, the United Kingdom Department of Health and Social Security published a report of the Working Group on Inequalities in Health, also known as Black Report. This report showed great extent of of which ill-health and death are unequally distributed among the population of Britain, and suggested that these inequalities have been widening rather than diminishing since the establishment of the NHS in 1948(Gray AM. 1982). The Black report identified four types of explanations of health inequalities: artefact, selection, cultural or behavioural, and materialist (Blane D., 1985). Since then there were many studies contributed to broader understanding of the health inequalities (Smith et al 1990). After 1997 NHS had made clear progress, as in 1997 NHS was in relatively poor health, due to this low investment hampered proper planning. In regards with different health inequalities NHS was not simply big enough or capable enough to meet the expectations of the patients (Darzi L., 2007). The steepest inequalities health is observed at two stages of the life course: early childhood and midlife. Less inequality is observed in adolescence and in older age (Kuh Ben Shlomo, 1997). Actual health inequalities were considered and taken note by the scientific independent inquiry called as Acheson Report in November 1998, which reviewed the evidence of health inequalities in UK. Acheson report suggested that, there is convincing evidence that, provided an appropriate agenda of policies can be defined and given priority, many of these inequalities are remediable (Acheson Inquiry, 1998). The Acheson report is supposed to be the cornerstone for the policy development over the last 11 years informing action on the national target and the cross-government strategy, the programme of action. The report focused on socio-economic inequalities which showed the increasing gap between different social groups. It suggested almost 39 recommendations (Appendix I). After considering the all the facts and recommendations, the NHS announced the two national health inequalities targets in February 2001, one relating to the infant mortality and the other to life expectancy. These targets were considered to reflect the efforts taken to reduce the broad spectrum of inequalities at national level across UK. These targets can be formulated under the specific terms socio-economic groups and geographical areas so that they can cover more general strategy to address all of the major health inequalities including gender, race, age as well as health in specific disadvantaged groups such as lone parents and the homeless (DH, 2001). Englands new health strategy, like this across the UK, represents a major advance in the vision and remit of public health policy. Protecting and improving aggregate levels of health no longer provide a sufficient justification for investment in public health; this investment must also yield a more equal distribution of health between socioeconomic groups. As a result, public health goals which were previously expressed only in terms of population averages now include a concern with how health is distributed across society. It is a concern summed up in the goal of tackling health inequality (Hilary G., 2004). 5.0 Understanding Health Inequalities: Inequalities are a matter of life and death, of health and sickness, of well-being and misery. The fact that in UK today people in different social circumstances experience avoidable differences in health, well-being and length of life is, quite simply, unfair. Inequalities in health arise because of inequalities in society in the conditions in which people are born, grow, live, work, and age. So close is the link between particular social and economic features of society and the distribution of health among the population, that the magnitude of health inequalities is a good marker of progress towards creating a fairer society (Marmot, 2010). The documents on plans, actions and performance standards are designed to spell out what it means to tackle socioeconomic inequalities in health. Their descriptions suggest that it has a variety of meanings. At some points, tackling health inequalities is described as a commitment to break the link between poverty and ill health and to improve the health of the worst off (Milburn, 2001 as Cited in Hilary G., 2004). Health inequalities can be stated as the disparity in health status between rich and poor and the health gap between the worst off in society and the better off (Wanless D., 2001). At other points, health inequality is a concept which covers the whole population. Health inequality exists between social classes and right across the spectrum of advantage and disadvantage (Hilary G., 2004). 6.0 Review of Acheson Report: The Acheson report was published in 1998 from then it has been considered as the corner stone for tackling health inequalities. This independent scientific review considered the developments over the 20 years and identified some possible policy developments to address health inequalities. The report showed the data with increasing gap between social groups, in early 1970s, the mortality rate among the men of the working age was almost twice as high as for those working in social class V (unskilled) as for those in social class I (professional). By the earlier 1990s, it was almost three times higher. This resulted in the consideration of this increasing gap needed action upstream as well as downstream in other words from outside the NHS, as well as within it. The report also addressed that social determinants affect peoples health across their lives; the early years are a particularly important stage of life, where poor socio-economic circumstances have long lasting effects. Consequently, it gave priority to policies and interventions with the potential to reduce inequalities in access to the determinants of good health among parents, particularly present and future mothers, and children. It suggested almost 39 recommendations (Appendix I) which focus around the 4 major themes: The social determinants of health, such as poverty and income, education, employment, environment and housing The life course, including lifestyle factors such as smoking, nutrition and alcohol consumption Other dimensions of health inequalities beyond socio-economic status namely ethnicity, gender and age Measures to improve the effectiveness of the NHSs systems of care, not least in terms of resources and access to services. The report gave high priority to mothers, children and families. Tackling health inequalities is a complex and long-term challenge, requiring action across the layers which influence the health. The relationship between these layers is shown below in Fig. 1 (an updated version of the Dahlgren and Whitehead diagram that appeared in the Acheson report). Fig. 1 The main determinants of health: Source: Barton and Grant (2006) adaptation of Dahlgren and Whitehead (1991) from UN Economic Commission for Europe (2007) Resource Manual to Support Application of the Protocol on Strategic Environment Assessment. 7.0 National Health Inequalities Strategy, Programme for Action: The national health inequalities target was set in 2001 the aim was to reduce the health outcomes in infant and the overall increase in life expectancy by 2010. The national health inequalities strategy programme for action was built on the board front set out in Acheson, which focused on the importance of the working across government and in partnership both with other service providers and with the local communities (DH, 2003). Four themes of the programme for action: supporting families, mothers and children reflecting the high priority given to them in the Acheson report engaging communities and individuals strengthening capacity to tackle local problems and pools of deprivation, alongside national programmes to address the needs of local communities and socially excluded groups preventing illness and providing effective treatment and care by means of tobacco policies, improvements in primary care and tackling the big killers coronary heart disease (CHD) and cancer addressing the underlying social determinants of health emphasising the need for concerted action across government at national and local levels up to and beyond the 2010 target date. Annual status report has to be published throughout the lifetime of strategy, these developments were monitored against the NHS to the wider determinants of health (reflecting Achesons proposal for action on broad front), and 82 departmental commitments (DH, 2003) These Annual status reports showed the improvement in health in real terms across all social groups, against a range of indicators including life expectancy, infant mortality, cardiovascular disease and cancer, and reported on developments against the cross-departmental commitments (DH, 2010). 8.0 Role of the NHS in tackling health inequalities: As NHS is the key player in tackling health inequalities target set in 2001- By 2010 to reduce the inequalities in health outcomes by 10% as measured by the infant mortality and life expectancy at birth. 8.1 Life expectancy- The life expectancy gap between the areas with lowest life expectancy and the national average is caused principally by premature deaths from cancer, circulatory diseases and respiratory diseases with smaller effects from suicide and violence in men. The over 50s contribute 79% of the gap in women and 70% of the gap in men. It follows that the priorities for NHS action which will have the greatest impact on narrowing the gap are: addressing cancer and circulatory diseases within manual social groups because these major killers exhibit strong social class gradients. Improving the life expectancy of the over 50s high quality care in disadvantaged areas, especially primary care. Key areas of interventions to narrow the gap in life expectancy are: reducing smoking, prevention and effective management of other risk factors in primary care, targeting over-50s, and working pro-actively with partners on issues affecting life expectancy. 8.2 Infant mortality- Deaths under one year of age total about 3,000 per year. The two major causes of neonatal deaths are immaturity related conditions and congenital malformations and both show a strong social class gradient. The social class gradient is greater for post-neonatal deaths. Just under 50% of all post-neonatal deaths are accounted for by two causes: signs, symptoms and ill-defined conditions (predominantly SIDS) and congenital anomalies. The underlying determinants of mortality and ill-health in infants include: low birth weight maternal smoking (smoking during pregnancy) paternal smoking maternal anthropometry/nutritional status failure to breast feed quality and quantity of health care maternal age the physical environment (housing condition) the family and social environment Key areas for interventions to narrow the gap in infant mortality are: reducing smoking in pregnancy, improving nutrition in women, reducing teenage pregnancy, increasing breast-feeding, effective ante-natal care, improving the quality of midwifery, obstetric and neonatal services and high quality family support. The NHS set to improve the action to address health inequalities (Appendix II): Raise the profile of health inequalities and focusing on results Making it clear it is not good enough to achieve top line targets at the expense of widening inequalities Make health inequalities an integral part of planning, commissioning and delivery Promote Health Equity Audit, Local Delivery Plan and its impact on the health inequalities. Partnership working and influencing partners to tackle the wider determinants of health and health inequalities Progress must be measured Use of the Health Care Standards and their underpinning criteria. The WHO guiding principle, that the enjoyment of the highest attainable standard of health is one of the fundamental rights of every human being, was reiterated in the 1998 World Health Declaration (Hilary G., 2004). The report on health profile of England 2009 states there are improvements in number of critical areas eg. Decrease in mortality rates, increase in life expectancy and further reduction in infant and perinatal mortality (DH, 2010). These achievements can be defined as much achieved more to do'(DH, 2009). Now the NHS is focusing to be the World Class NHS whom services will be (Darzi L., 2007)- Fair Personalized Effective Safe Over recent years health inequalities have increasingly featured as an NHS priority. This has been evident in their incorporation into other Public Service Agreement health targets, and the findings of the Wanless report noted the association between lower socio-economic status and poor health outcomes, and the cost consequences for the NHS (Wanless D., 2004). The contribution of the NHS to the 2010 target was recognized in the Treasury-led cross cutting review (DH, 2002). This review considered the implications of the Acheson report for departments across government and the NHS. It identified NHS interventions as more likely than other interventions to help deliver the short-term target through reducing smoking in manual groups and preventing and managing other risk factors for coronary heart disease and cancer, but it recognised that the social determinants were crucial for a long-term sustainable reduction in health inequalities. 9.0 Discussion: The Black Report concluded that inequalities in early 1980s were not mainly attributable to failings in the NHS, but rather to many other social inequalities influencing health: income, education, housing, diet, employment, and conditions of work. Then Black Report recommended a wide strategy of social policy measures to combat inequalities in health. After 10 years of Black report the social class differences in mortality were still increasing, after this there were many studies undertaken addressing inequalities in health'(Smith et al 1990). Then Acheson report was published in 1998 an independent scientific review of the inequalities in health, and in 2001 the national targets for tackling inequalities in health were set in which Department of Health and NHS played a key role the success can be stated as the much achieved more to do (DH, 2009). The Marmot review recommends action on health inequalities requires action across all the social determinants of health and needs to invol ve all central and local government departments as well as the third and private sectors. Action taken by the Department of Health and the NHS alone will not reduce health inequalities (Marmot, 2010). 10.0 Conclusion: The above study shows the NHS had played a key role in tackling health inequalities along with the Department of Health over the past decade. This resulted in the highest life expectancy ever in UK and gradual decrease in the infant mortality. Overall development in past decade is shown in Appendix III, which shows factors such as employment, housing conditions, educational achievement, crime and child poverty without which the overall improvement in the health inequalities is not possible. The role of NHS in tackling health inequalities have also improved the overall performance of the NHS itself in and made the NHS a World Class NHS visioning fair, personalized, effective and safe services ahead.

Origin vs. Settlement Essay -- US Immigration, Transnationalism

The United States is a country which gathers people from different places. Those people who cross over from another country to America the transnational people. There are some critiques which argue that the transnational people will only keep their origins and return to their home country. If they are involved in politics, it will only benefit their original countries. However, I think those transnational people are trying to find their belongings by participating in politics in the United States by referring to the case studies on the Union of Democratic Filipinos, Saigon Nationalism, and the Indian-US civil nuclear deal. Transnational is the people who leave their originally countries to move to other countries. â€Å"The contemporary use of "transnational" to describe border crossing activities "from below"-by immigrants, migrants, sojourners† (Collet and Lien, 11). In addition, there is also a definition of transnationalism Glick Schiller and her colleagues formally define transnationalism as "the processes by which immigrants forge and sustain multi-stranded social relations that link together their societies of origin and settlement" (Basch et al. 1994: 6). For them, it is "a process by which migrants, through daily life activities and social, economic and political relations create social fields that cross national boundaries. (11) The transnationalism allows the transnational people to keep both their ethnic tie to their origin; at the same time participate and involve in the politic in the United States and being loyal to the United States. Personally, I believe those naturalized transnational citizens will be the trustworthy people to be active in the United States politics. Even though they were not born in the United ... ...democratic Vietnam. Such attitudes tended to frustrate local political parties eager to co-opt Vietnamese American voters in registration drives. (63) Those believes prevent the Americans to vote for transnational candidates because they are feared that those candidates will put down their responsibilities to return back to their origins. However, I think if the Americans do not give those candidates the chance to show their loyalties, nothing will come true. Their non-voting action also discourages some people to give to be involved in politics. America is a multi-ethnic country where it accepts all people from all over the world. America needs show its acceptance to those transnational people to allow those people to show their loyalties to the United States. This way will encourage more Asian Americans to be involves in politics to find their belongings.

china :: essays research papers

THE CHANGING POLITICAL-MILITARY ENVIRONMENT: SOUTH ASIA The security environment in South Asia has remained relatively un-settled since the Indian and Pakistani nuclear tests of May 1998. The Indian government’s efforts to publicly emphasize the challenges China posed in the weeks leading up to those tests—after more than a decade of mostly sotto voce complaints—served to rupture the or-dinarily glacial process of normalizing Sino-Indian relations. This process always possessed a certain fragility in that the gradually de-creasing tensions along the Sino-Indian border did not automatically translate into increased trust between Beijing and New Delhi. Even as both sides sought to derive tactical advantages from the confi-dence- building measures they had negotiated since 1993—for ex-ample, the drawdown of forces along the utterly inhospitable LAC in the Himalayas—each ended up pursuing larger grand strategies that effectively undercut the other’s interests. Beijing, for example, per-sisted in covertly assisting the nuclear and missile programs of India’s local competitor, Pakistan, while New Delhi sought in re-sponse to develop an intermediate-range ballistic missile whose comparative utility lay primarily in targeting China. The repeated identification of China as a threat to Indian interests by both Bharatiya Janata Party (BJP) leaders and other influential Indian elites in the first half of 1998 not only underscored the fragile nature of the Sino-Indian rapprochement but also ruptured the carefully maintained faà §ade of improving relations between the two coun-204 The United States and Asia tries.1 When this public finger pointing ultimately gave way to India’s resumption of nuclear testing on May 11, 1998 (an event ac-companied by the Indian prime minister’s explicit claim that those tests were driven by the hostile actions of India’s northern neighbor over the years), security competition in South Asia—which usually appears, at least in popular perceptions, as merely a bilateral affair between India and Pakistan—finally revealed itself as the â€Å"regional strategic triangle†2 it has always been. This appendix analyzes Indian and Pakistani attitudes toward China in the context of the triangular security competition in South Asia. Taking the 1998 nuclear tests as its point of departure, it assesses how China figures in the grand strategies of the two principal states in the Indian subcontinent and identifies the principal regional geopolitical contingencies for which the United States should pre-pare over the next decade. Finally, it briefly analyzes the kinds of opportunities the region offers to the USAF as it engages, even as it prepares to hedge against, a rising China. NUCLEAR TESTING AND THE TRIANGULAR SECURITY COMPETITION IN SOUTH ASIA Impact of the Nuclear Tests on Sino-Indian Relations Although Pakistan was directly affected by the Indian nuclear tests, these tests engaged Chinese security interests as well. To begin with, India’s decision to resume testing made manifest New Delhi’s re-sentment

Kite Runner Quotes Essay

â€Å"There is a way to be good again†. This quote is one of the remarkable quotes of this book. It is used in the beginning of the novel to make it more interesting. The choice of using this quote was very smart, since it explains a lot of the plots just in one sentence. This was said by Rahim Khan who is very close to Amir. He is a person Amir respects very much and he is the one who tells Amir about his dad and Hassan being his step brother. This quote brings out the feeling of guilt Amir was feeling for so long time. But Rahim Khan insisted that Amir goes back to Kabul and get Hassan’s son out of the orphanage and bring him back to America to atone for his sin he had done when he was twelve. It also explains that no matter what you have done in the past doesn’t matter as long as you do good things in your future. â€Å"For you a thousand times over† This is another remarkable quote from this essay and is also very important. This was said by Hassan to Amir. The setting was in Kabul in a sunny day of winter. They were flying kites and in Kabul fighting with kites were very popular and after they had won the fight; Hassan insisted he would go get the loser’s kite for Amir. When Amir said make sure you bring it and Hassan answered that for you a thousand times over. This shows the bond of friendship, one of the main themes in this novel. It also shows how much Hassan cares about Amir that he is willing to do anything for him. But in reality he is Amir’s brother. â€Å"The curious thing was, I never thought of Hassan and me as friends either† This quote was said by Amir but it is very stereotypical. As well as shows how selfish Amir is. Being Amir’s brother Hassan was still the servant of the house and did everything Amir asked him to do. He went through a lot of hardships for Amir’s sake as well as takes a lot of insults. But in the end Amir betrayed Hassan and tried to frame him of being a thief and making him leave their house. Also the reason Amir felt this way was because he was embarrassed to think that their servant could be his friend. This is also why Amir’s life changes forever and the feeling of guilt which is one of the other main themes of this novel starts.

Racism in Haiti

Racism In Haiti Racism is present throughout the whole world in fact,Racism has existed throughout human history. It may be defined as the hatred of one person by another — or the belief that another person is less than human — because of skin color, language, customs, place of birth or any factor that supposedly reveals the basic nature of that person. but in Haiti and the Dominican republic it is a very different variation of the word,. n fact if racism is as the dictionary defines it then surely a new word must be invented to describe and explain the events that take place against the Haitian people,where hatred and racism are defined so intensively and so brutally that one does not believe a human being a member of one`s own gender that another human being is capable of such hatred, of such vicious behavior towards another person,.Because of extreme poverty,. nresourcefull land,,and dangerous living conditions the people of Haiti cross the border into the Dominican republic,but they are received by the intense racism of the Dominican people where their own religion wich in many cases includes Haitian people and share Haitian belief discriminate and exhibit very hateful behavior towards the simple Haitian people who flee from their own country with the innocent purpose of finding a better life for themselves but are received by the cold cruel hate of the Dominican residents.Conclusion; Throughout this whole presentation we hope you have all been made aware of the cruel treatment that Haitian people receive,At the beginning of my groups topic we honestly did not know what to expect but I never thought of such blunt scenes of what is very clearly racism and what may even be genocide,we hope that all of this will encourage you to lend a hand to a person you may know is being discriminated against because racism is everywhere,and it can affect us all in many ways.

Audience Analysis Essay Example | Topics and Well Written Essays - 500 words - 1

Audience Analysis - Essay Example Actually, according to the American Red Cross young people constitute of about 20% of the nation’s blood donation (2014, para. 2). This implies that it is the role of all people to regularly donate blood in a bid to improve the health sector of our country. Every once in while, everyone encounters situations that require blood. This may be personal or someone we know. This implies that blood donation may be viewed as an investment for future use either by our own selves or other people. There are cases where people donate blood for their own future use but it is also important to donate blood freely and leave it open for everyone’s use. Most emergencies needing blood are accident related. Evidence has it that most blood donations are made during times of disasters (Baum, 1997, p.568). However, since we do not have control over accidents and we do not know when they will happen, the only thing we can do is to prepare adequately for when they occur. Donating blood can be considered one of the most effective ways to prepare for accidents. In addition to helping other people, donating blood also has many benefits in our health. For instance, researchers argue that people who donate blood regularly have an extremely low chance of getting heart related complications such as heart attacks (Medical West, 2014, para. 3-6). This implies that donating blood can be advantageous to us not only in cases of accidents or other illnesses but also in our normal daily routines. Reduced chances of getting heart related diseases can be attributed to the fact that regularly donating blood reduces iron levels in the body system. This is important in preventing iron concentration in the arteries hence reducing chances of getting heart attacks. Heart conditions are most prevalent among the older people and therefore blood donation can help reduce the risks even to much older

Quality of education in post-conflict in Rwanda and post-disasters in Essay

Quality of education in post-conflict in Rwanda and post-disasters in Pakistan - Essay Example Education can spare and support lives, offering physical, cognitive and psychosocial security when conveyed in protected, nonpartisan spaces. Education restores routine and gives individuals trust for the future; it can likewise serve as a channel both for meeting other essential compassionate needs and conveying basic messages that advance security and prosperity. During conflicts and catastrophes, education systems, students and personnel suffer the effects of the conflicts and catastrophes and forced displacement. Some of these effects include, loss of life, loss of property and loved ones, loss of educational opportunities, and mass rape and other sexual violence which is as a result of alteration of the school programs. Conflicts and catastrophes intensify inequality, disrupts the whole society. This can have severe psychological effects particular to the children who are in school (Schweisfurth, 2006). However, not having enough education worsens security and deepens poverty in a country. The presence of unequal education opportunities fuels a sense of injustice and grievances. Education of terrible quality can be exceedingly divisive, especially if choices about educational module content, course books or dialect of guideline prohibit or permit denunciation of some social gatherings, and if education strengthens messages that savagery i s a worthy answer to individual, social or political issues. Education has vast value for its own sake. This means that all young people and children, including those that have been affected by conflict and catastrophes have the right to receive a quality education. Nevertheless, education is needed in emergency setting to prepare the society for ultimate post-disaster and post-conflict reconstruction and social-economic development (Jones, 2006). Balanced development with economic development obliges that young people of all social, ethnic, religious and

Comparative genomics using myosin heavy chain gene of 3 related Essay

Comparative genomics using myosin heavy chain gene of 3 related species human,rat,rabbit and 3 unrelated human,fish,chicken just 3000 word introduction only - Essay Example The encoding of genes that isoforms Myosin Heavy Chains have been developed according to their transcriptional orientations and linear order within the set kb of 350 in human, rat, and rabbit. From the maps it is noted that transcriptional orientation, relative intragenic distances, and order of the genes are conserved between the species. Unlike other gene families that are clustered, the order does not portray the temporal patterns of those genes. Conversely, the gene organization, conservation from the divergence of the genes shows that the organization of the genes can be important for their function and regulation. Myosin Heavy Chains converts chemical energy from the hydrolysis of ATP to form a mechanical force that moves the motile processes like cytokines, cellular locomotion, and vesicular transport in eukaryotic cells. Myosin Heavy Chains are subdivided into class comprising of 9 to 11 classes. The conventional Myosin Heavy Chains include the sarcomere Myosin Heavy Chains that associates itself to form a function enzymatically and filaments in promoting contraction in striated muscles. Muscle myosin consists of double Myosin Heavy Chains and two associated dissimilar myosin light chains pairs. The seven Myosin Heavy Chains isoforms that dominate the mammalian skeletal muscles are 2 developmental isoforms, Myosin Heavy Chains embryonic and Myosin Heavy Chains perinatal; 3 adult skeletal muscles, Myosin Heavy Chains-Ha, Myosin Heavy Chains-IIb, Myosin Heavy Chains-IIx/d, and Myosin Heavy Chains-ß/slow which is outlined in the cardiac muscles. The Myosin Heavy Chains isoforms are regulate d differently in response to diverting stimuli that include mechanical, physiological, hormonal, and other signals. The activity of ATPase conferred by the Myosin Heavy Chains in a muscle correlated the contraction speed, thus Myosin Heavy Chains are the

Crime And Behavioral Genetics Research Paper Example | Topics and Well Written Essays - 1250 words

Crime And Behavioral Genetics - Research Paper Example To gain an in depth insight of this hypothesis, this paper will outline an annotated bibliography of three journals: Gou, G. Roettger, M. Cai, T. (2008). The Integration of Genetic Propensities into Socio- Control Models of Delinquency and Violence among Male Youths, American Sociological Review, 73 (4); 543-568; Ferguson, C. J. (2010). Genetic contributions to antisocial personality and behavior: A meta-analytic review from an evolutionary perspective, The Journal of Social Psychology, 150(2), 160-80, and Stone, R. D. (2003). The cloudy crystal ball: Genetics, child abuse, and the perils of predicting behavior. Vanderbilt Law Review, 56(5), 1557-1590 that have delineated the relationship between genes and crime. The annotated bibliography will be aimed at addressing the specific title of how genetics play a role in crime. Gou, G. Roettger, M. Cai, T. (2008). The Integration of Genetic Propensities into Socio- Control Models of Delinquency and Violence among Male Youths. American Soc iological Review, 73 (4), 543-568 As pertains to the author’s background, this journal is work of four authors. Guang Guo was a professor at the University of North Carolina- Chapel Hill and teaches sociology. He was also a member of the faculty at Carolina Population Center and Carolina Center for Genomic Sciences at the same University. Michel E. Roettger was a PHD candidate at the same University and his thesis statement sought to examine social inequality in relationship to the US criminal justice system. Tianji Cai a PHD holder at the same university was interested in sociological research methods that aimed at addressing how biology interplayed with the society. Intended audience of this journal article was the delinquent civil societies, the parents, the genetics departments and the criminal society. The objective of the study was to examine the effects of genes on violent delinquency by examining three genetic polymorphisms: 40-bp VNTR in the DATI gene, the 30-bp prom oter- region VNTR in the MAOA gene, and the Taq1 polymorphism in the DRD2 gene. Data used was collected from DNA subsample obtained from the National Longitudinal Study of Adolescent Health. The study was based on a population size of 1,100 males whose DNA and measures to control their social behavior was available for incorporation in the study. The results of the study illustrated that there was a positive interaction between DATI, MAOA, and DRD2 and the deliquescent behavior reported among the males involved in the study. An interaction was reported between MAOA gene and DRD2 gene in association with having a family meal. The results illustrated that a weaker socio cultural involvement of the family and the school processes flared up the gene expression in deliquescent individuals. Social issues play a paramount role in the gene expression of the individuals who engaged in deliquescent behavior. Individuals who possessed a 2R allele as evidenced in the MAOA*2 genotype, upon repea t of a grade, they exhibited serous delinquency compared to individuals who did not express the 2R allele gene in their genotype. Repeating a grade and its influence in expression of MAOA*2 was attributed to the interference in the individuals social relationship with his peers, ridicule by his peer. They were also predisposed to feelings of shame, inadequacy, humiliation, and confusion weakening their bonds to social support structures

Newtons Second Law of Motion Lab Report Example | Topics and Well Written Essays - 1000 words

Newtons Second Law of Motion - Lab Report Example In this lab experiment, we shall focus on the validation of this law by applying the behavior of an almost frictionless motion of a car on a horizontal aluminum track and a constant force T will be applied on the car. This motion will be recorded by a motion sensor and used to analyze this law. From the experiment and data analysis above, a number of things can be noted. The value of gravitational acceleration in the constant mass of the moving system is greater than the expected value of 9.81m/s2. This means that an increase in the value of gravitational acceleration is directly proportional to the net force. An increase in the net force will cause an increase in the gravitational acceleration. In the second experiment, the value of gravitational acceleration towards the sensor is higher as compared to the value of gravitational acceleration away from the sensor. An explanation to this phenomenon can be attributed to the fact that for an object at rest, the force of gravity acts on that particular objects but on the other hand, a counteractive force from the surface acts on it. For an object on a slope, some of the gravitational force is acted upon by the gravitational force that is provided by the slope. The remaining force may force it to move down slope and hence the data collected. This proves that Newton’s second law is followed

The Prince by Machiavelli Essay Example for Free

The Prince by Machiavelli Essay In Chapter 25 of his masterwork The Prince, Machiavelli attempted to describe and define fate and how it could be controlled in both political and personal life. In defining ones life and actions against fate, Machiavelli saw the importance of forming a balance of the human tendencies of caution and impulsiveness. Machiavelli favored impulsiveness in regard to human actions directed towards fate, but he saw legitimate value in both mindsets. What he saw as most important was a willingness to change in the face of fate, as the ability to adapt is most important when facing change.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Machiavelli used the image of a torrential flood to describe fate. To Machiavelli, fate was like the flood in that â€Å"everything flies before it, all yield to its violence, without being able in any way to withstand it; and yet, though its nature be such, it does not follow therefore that men, when the weather becomes fair, shall not make provision, both with defences and barriers, in such a manner that, rising again, the waters may pass away by canal, and their force be neither so unrestrained nor so dangerous.† (Machiavelli, 1505, Chapter 25) This implies that what Machiavelli truly meant by fate is uncontrollable change, outcomes in the world that directly affect those that are not necessarily involved in those changes, social or technological, political or personal. These changes happen without the consent of all and therefore many   merely must roll with the punches, although men can make plans that will help them roll with those punches when the time for change arrives. To be sure, change is coming, although one cannot be sure exactly how or when it will come but can make provisions that will be helpful when it does.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   After comparing fate to a torrential flood, Machiavelli went on to compare fate to a lady, in order to describe how   he would recommend mastering it. Machiavelli used a fairly non-modern view in the treatment of women to describe fate, saying that the best way to control fate, and women, was to beat and ill-use them. Furthermore, he saw that those bold and adventurous in spirit were more likely to control both women and fate and that young men are best equipped to handle both. While Machiavellis comparison between fate and women is easily seen as a bit sexist now, the comparison was certainly far more palatable when he made it. Further, the assertion that the young and bold are best equipped to deal with change is probably correct; the young are less set in their ways and have more energy with which to attack new challenges. While the simile is certainly not politically correct, it certainly introduces a worthwhile observation.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is an intriguing program to attempt to synthesize Machiavellis project in The Prince with the modern project of employing science and technology to overcome nature, both of the world and human. Machiavellis aim was certainly to investigate ways to overcome human nature. If a man was to act in accordance with human nature, Machiavelli saw, he would surely be bowled over by the tide of fate. Machiavelli went so far as to make a case study, a very modern concept, of Pope Julius II to show that decisive, aggressive action was the best methodology to combat change; further, he surely was not afraid to invoke images of technology stemming the natural tide. It seems most likely, however, that while Machiavelli was attempting to make observations that were ahead of his time, he was not absolutely modern in his mindset. Machiavellis chief goal of The Prince was to describe how a political leader could most effectively use political power. This serves as an incomplete view of modern politics, which in addition to aiming at efficiency in power usage also means to maximize the social benefit of that usage. Machiavelli centered on the practicality of politics without looking at its utility. He surely spoke of how to employ technology and science to serve human desire, but he did not define desire in a more complex, democratic, modern state, which should not be surprising, because the mindset had yet to arise. References Machiavelli. (1505). The Prince. Retrieved from: http://www.constitution.org/mac/prince00.htm

The Business Plan Of 643744 Company

The Business Plan Of 643744 Company This business plan provides to shareholders and customers an analysis and evaluation of the prospective marketing capability, product capability, and profitability of small computer industry-643744 Company in three years by running business simulation SimVenture. 643744 Company designs products, and sales superior computers, focusing on the professional services customers. Based on the investigation of resources, strengths, and capabilities competitive, customer, and environmental issues, company establishes their vision, mission, and achieving goals over three financial years. The companys vision is Walking in the forefront of times. The mission and goals have been represented in table 1. Currently, the basic salary of the owner is planned  £1500 per month. Table : The Companys mission and goals in following 3 years Year Mission Goals 1st Year Our products must be: Sophisticated in quality Offer good value Beautiful artistic style, and Philosophically inspiring Our role is to play a vigorous part in markets. We can improve people lives to be happier and effective through their use of our products. Devising the idea design to meet customers needs Accomplishing above 50 orders 300 products 2nd year To be the No.1 computer service company in the world and among the premier industrial concerns in terms of quality, profitability and growth, through innovative leadership. Enlarge its markets Accomplishing 100 orders 1000 products 3rdYear To be the preeminent building block supplier to the worldwide electronics business. Achieving 150 orders monthly 1500 products Targeting global markets 643744 Company followed the strategic planning process (Ferrell Hartline, 2011:32), which was separated into 4 sections. It focuses on integration of effort to achieving operation, sales and marketing, human resource (HR), and finance stated objective (Ferrell Hartline, 2011:39). In the sales and marketing section, it analyses the market prospect though marketing research and customer research. Then it provides marketing strategy and risk management plan, dealing with marketing promotion via advertising channels to achieve customer needs and build customer values. In operation, it involves in the strategy of the Supply chain management (SCM), the Just-in-time (JIT) inventory control, and outsourcing management. In HRM, it focuses on employee recruitment, training and evaluation. Functional strategy aims to meet companys mission, goals and objectives. It also evaluates the effort on organizations sales, costs, image, and profitability. Finally, the business plan explains financial r isks management, and reveals the cashflow and the profit and loss forecasts over three years. This program conducted has limitations on that the business will not be registered for VAT in software SimVenture calculation. Sales marketing Marketing research Via a range of Ad hoc research (Jobber Fahy, 2009:85), company targeted at professional services market. According to the market report (Figure 12 in appendix), by contrast with other 5 segments, the professional services have 2415 market shares with 24 months order frequency. It has to succeed by good quality, good style, and above javerage features. Thus, the fixed cost can be generally calculated in  £450 per unit. It has more potential interests under the typical price than solo business and service companies. Competitor research 643744 Companys competitive strategy focuses on new product developing strategy to be a low-cost manufacturer and improve the cost-effectiveness of production process (Czinkota, 2000:268-269). According to the competition research and analysis (Figure 13 and table 19 in appendix), companys competitor, Parry systems, is a medium size maker of fashionable computers in professional services market. In the company competitive strategy, firstly, managers can influences on consumer behavior in buying situation by affording information-rich communication through advertising and the sales forces (Fill McKee, 2012:75-79). Thus, company supports marketing promotions applying institutional and product advertising (Ferrell Hartline, 2011:299), via different channels. Additionally, though the Voice of customer (VOC), company can offer marketing programs to raise customer satisfaction and create long-term reputation (Ferrell Hartline, 2011:354). Czinkota (2000:104) commented that a successful c ompany should focus on the differentiation of chief players in the marketplace, which will react to the companys changes in business tactic, rather than customers reactions on new product or business strategy. Sales and marketing strategy On the marketing promotion strategy, The 643744 Company performed in transation market, personal selling, and distributor sales channels, taking suggestion from Jobber and Fahys theory (2009:230). It explains that the consumer and trade promotion could be considered through those 11 approaches (Figure 1), including price discounts, premiums, money off, allowances, free goods, and loyalty cards etc. Figure : Consumer and Trade promotion (Sources: Jobber Fahy, 2009:230) In the pricing strategy, the price changes and setting might occur over the products life cycle (PLC) (Ferrell Hartline, 2011: 239), which is also influenced by costs, competitions and marketing (Hobber Fahy, 2009:194). Homozi (et al., 2002:755) believes the most central point is where the pricing strategy realistically places the business in comparison to the competition. Based on the monthly customer research and break-even analysis, company apply the price penetration strategy (Czinkota 2000:513), and pricing promotion strategies. However, the strategy is a continuous process rather than a single event (Pollard and Hotho, 2006). The further information is illustrated in the table 2: Table : marketing promotion planned strategy The 643744 Company focuses on the international market in the future, which is the most effective management of B2B operations (Lages, Abrantes, Lages, 2008, cited in Sharland, 2001; Katsikeas, 2006). However, this is remarkable considering that although small business is not able to compete on price with large international companies (Lages, Abrantes Lages, 2008). Day (1984:102-103) recommends, management general strategies could be considered by increasing sales volume, or improved productivity or margins (Figure 2). Nevertheless, it is difficult to evaluate the factual scanty order and insufficient profitability in marketing strategy. Customer satisfaction depends on their exceed expectation, which is created by pre-buying experiences and discussion with other customers (Jobber Fahy, 2009:6). Therefore, strategically, the product design is the key to entry into professional service market, which can be succeeded in minimum two months. Then managers need to improve their product design by monthly customer research, due to the PLC theory (Fill McKee, 2012:44). Additionally, Company determines to contract out automatically by normal quality within 5 minutes on testing to prevent faulty products and build business reputation. Purchasing A successful supply chain management (SCM) can fetch competitive advantage and better margins (Fill McKee, 2012:182). Company selects ProSupply supplier with more flexible payment terms, which has been considered its insufficient order quantity at introduction stage of the PLC. As the marketing expanded, suppliers could be changed to Sourceline or MegaParts with more discounts (Planed in the table 4). One of SCM risk is the approach of cooperation with upstream associates to obtain efficient and effective supply of materials ¼Ã‹â€ Guido et al., 2008 ¼Ã¢â‚¬ °. Nevertheless, Fill and McKee (2012:182) believe that a penny saved here becomes millions saved there. The company relocates working place started into a Small Business Centre that provides partial units, beneficially for new business, and cheaper than other commercial premises. Due to the limitation of Small Business Centre, in the latter two years, managers will rearrange the office into a retail unit. The table 5 represents the detail with calculation. The started-up office resources (Table 6) are one standard office equipment and two premium tools. Having a car can be considered in the third year. In the later two years, the double quantities in each will be required at the end. People The company selected the hard and soft model of human resource management (HRM) that integrates hard and soft HR performance. Price (2011:548, cited in Storey, 1989) believes that People are led rather than managedà ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦involved in determining and realizing strategic objectives Basic on the initial information of staff skills, business owner required more capabilities training on research, marketing, and sales, etc. it will be improved efficiently by training centre course. The working time will be under 60 hours per week. On the other hand, Setting-up a limited company in law is essential before the business owner goes full-time, which intends to implement after the first year. For the future business expansion, employment contract is required and employees are under controlled in 5 members. Creating statutory contacts with customers is obligatory at the beginning. Finance Forecasting Amir (et al, 2002) argues the lack of liquidity is the greatest threats to start-up business. Cashflow can help businessmen ensure when extra cash requires and plan accordingly. The company has capital  £10,000 in bank balance for starting business. The three-year cashflow forecast and the Profit and loss forecast have described in appendix 2, in the which, the predictive profit is  £311,182 over three years. Additionally, it is essential to prepare a contingency plan (presented in table 7). Through the process of contingency plan, dealing with the immediate consequences of the potential severity is to compensate for the changes, and shift to the minimized impact on the businesses viability. Table : Contingency plan of financial risks (Source: Author) Potential severity Solution Sales are less than forecasted Increasing marketing promotion To do more advertise or personal sales Reduce price Start-up finance takes three months longer to obtain Increasing working hours Using professional Consultant Liabilities, financial crisis in the short term Borrow money from the bank, around  £5,000- £10,000 for 6 months Money required to expand business Borrow money from friends family with lower interest rate in long-term Cash flow interrupted Raising money from banks or friends in a short term The limitation in this business plan is no registered for VAT in software SimVenture. Company decides do bookkeeping in-house to saves cost. Company credit control is under 30 days for deports. If customers credits are overdue one or two months, managers will make a phone call first; if it is overdue three months, company will utilize legal threat in the county court. REFLECTIONS ON THE BUSINESS PLAN Through creating the business plan, I learnt and understood three core points during the process of project. It has been explained in this business plan reflection. Initially, I understand that everything has been relative through the approach of functional strategy (Kazmi, 2008:435) in the business plan. Any analysis could not be totally separated into specific objective during considering of all information. For me, the first significant experience was to learn the way of consideration from the overall point of view. Previously, I thought the plan could be distinct from marketing, operation, HRM and finance aspects, same as their subordinate factors. Later, I noticed that, in operation section, I had to ensure the product design and how many components required. Then I can select SCM strategy, improving productivity, and setting price based on gross margin according to the fixed cost. I realised all elements were strongly associated by business activities. Having reading extra references (Quran: Surah Al Hajj, verse 22:76), now I believe that everything happens for a strong connection and for a reason. Additionally, I have learnt that nothing can be absolutely identified as good or bad. Daft (2012:191) recommends the advantage of start-up business is that entrepreneurs are able to create and grow the business in their own way. It is similar as traditional Chinese medicine. One herb can save peoples life, also can be poison capturing their life, which depends on the approach of using it. This understanding is essential to me as a practitioner. As a next step, I need to arrange my planning structure more strategically and comprehensively. Secondly, several of information could not be predictive in the business plan due to the special marketing period and the PLC and timelessness. As stated by Romano and Ratnatunga (1995), small and emerging firms face marketing critical issues for their survival and growth. For me, the meaningful aspect is the awareness to economic issues in the world and the PLC period in the market. In the Simventure, it does not need to consider the real global environment, at the same time, managers not need to care about more than one competitor. Although, the simulate system makes the process of business plan become easier, in the real world, those aspects can become core issues and hard, especially when the company attempts to expand global markets. However, I am conscious of the marketing information and products analysis has timeliness, which has been strongly related with global economic events. Nowak and Washburn (1988) also prove that timeliness is one of core elements focused by marketing research clients. Therefore, in the next time, I need to do more researches and consider about business environments by timeliness in the real business world. For me, the most meaningful experiences are the self-education that, as a top manager, to put all the information together, and maintain a big picture view while concurrently keeping an eye on the details (Ferrell Hartline, 2011:256). Previously, I read various theories and references based on trail Simventure. It covers the knowledge about marketing management, human resource management, financial management, international management, and management process, etc. Subsequently, the crucial information are selected and organized. Therefore, I understand, the process of doing assignment has specific procedures. Firstly, it needed to unearth modules of process, and determine the objective, mission and goals. Next, I identified core issues by functional objectives. To the question, I went to research required references and resources, providing constructive business plan. Finally, I will evaluate and prove decision-making strategies in management reports. Equally, this could be related to all project processes, not only in the business area. For example, when I map out any new field, I can go through the process with to identify goals, outline the targeting vital objectives in new field, and then to evaluation outcomes. Having this project, I found the key to acquiring proficiency in any task is the way how to study, in which, more is self-educated with unforgettable experiences. In the next project, I need to balance the macroscopic and microcosmic views with a lucid outline. Overall, I reflected three central points of building business plan. Firstly, all objectives have a relative connection by reasons, which could not be clearly separated. Secondly, business strategies and implementation have timeliness in the entire process. Finally, self-education is the key to open every field, which also require maintaining a big view with an eye in detail. THE MANAGEMENT ANNUAL REPORT OF 643744 COMPANY Executive summary 643744 Company is committed to operating computer business in the world widely, focusing on products design and production in professional services marketing. It has been established since January 2013 for three years, with capital  £10,000. Companys vision is Walking in the forefront of the times. 643744 Company aims to be a preeminent building block supplier of fashionable computer in the global market. Managers set up their mission and long-term goals for three years running business, aiming to improve innovative products and services, stepwise achieve profitable growth (Reading, 2002:360). Generally, the main achievement of 643744 Company is by product design, marketing promotion and business forecast, which follows JIT management process theory. In finance, at the end of 2015, the company has value  £1,469,003.6177, net profit  £21,925.8363, current liability  £112,245, and no long-term liability. Moreover, 643744 Company was invested by grants for  £1000 on employees training and research. By financial analysis of 643744 Company, in 2015, its ratio of ROCE (Return on Capital Employed) has achieved 59%, therein  £167,671 current assets, and  £282,562 current liabilities. Its current ratio, for measuring liquidity of company, is 3.43. The asset turnover, for measuring utilization of companys assets, is 3.51. In sales and marketing, 643744 Company applied marketing strategies (Ferrell Hartline, 2011) and international management theory (Deresky, 2010), with various marketing promotion and sales channels, resulted in brilliant corporate reputation in the international marketing. Over three years, the total investment of marketing advertising is  £47,175, including newspaper, TV or radio, direct marketing, the public relations building, business club, premium websites, exhibition, and relative premises. It goes via different sales channels, containing traditional sales, personal selling, and distributor sales. However, the company won a wonderful reputation by prestigious advertising. Through three years, 643744 Company sold approximately 3400 items, which has exceeded 1000 units than business pervious plan. In operation, in 2013, 643744 Company applied operational management strategy (Brown, et al., 2005:67), involving in SCM, JIT, PLC theories. According monthly customer research, this suitable design keeps meeting customers needs, and no need to reset. The fantastic products of professional serves completes with 79% quality, 47% performance, 79% features, and 97% style. It totally requires with 65 components. Additionally, the company offered excellent reasonable price with 30 day credits, and discount pricing promotion, which is based on Jobber Fahy (2009:204) pricing strategies. It is satisfied by customers as well. In organization, during those three years, the organization of 643744 Company expanded maturely, which followed organizational management strategies (Daft, 2012). At the end of 2015, the company had three workers, except business owner, Ian and Mark. Business owner went to full-time job in 2013. Additionally, the companys premise started at a small business centre, then changed to retail unit and the business park. Overall, 643744 Company managers realized several issue about the company premises arrangement, financial cashflow risk management, marketing promotion selection and implementation. Firstly, it is difficult to calculate the utilizing space of premises for running long-term business, due to unexpected growth of product sales in a started-up business. Additionally, credit control is a key factor in finance for a successful small company, which related its monthly cashflow and bank balance. The shortage of cash influences on SCM, resulted in stopping components delivery. Otherwise, the company will lose all of orders and customers in next month. Especially, once the company entre into globalization, it will be more difficult to collect debts. Finally, the marketing promotion has plenty of methods. Not all of them fit professional service, which needs to be measured and researched by managers experience in marketing. Eventually, even though, in the simulated Simventure, this company not needs to be registered for VAT, in real world which has to be forecasted. It is significantly important in the international business, particularly on export products and import components. The first year management annual report Business details The 643744 Company Inc. is a small new company, providing computer design and production in the world widely. In the 2013 financial year, it achieved profits with  £2,661 by  £10,000 capital. Companys mission and goals: Mission: Companys products must be sophisticated in quality, offer good value, beautiful artistic style, and philosophically inspiring. As a vigorous part in the market, company has capability improve people lives through their use of companys products. Goals: Company devises the idea design to meet customers needs and compete with competitors, And accomplishing 50 orders and 300 products of product at end of year. Key staff members Company owner goes full time in September 2013, at the end with  £1,300 on salary. Sales and Marketing During running the business of 643744 Company in the 1st year, the core issue involved in the sales that did not catch the predicted value and delayed the business planning goals. Additionally, the scenarios of the business was making business managers concerned, which increased their stress level and declined the efficiency of organizational work. This was caused by business performance instability that presented in the lack of order and sale. This problem threatened the companys reputation that is the most valuable assets for a film (Haywood, 2002:112). However, the company decided to implement marketing strategy, as below, for enhancing the sales and orders to meet the planning profit. The certain solution of symptom has two approaches. These are basic on the marketing strategy Days theory (1984:102-103) in business plan (Figure 2). Internally, managers were constantly in a state of training, with no knowledge where it should be heading (It has been explained more in the organization section). Externally, the promotional and marketing research activities were developed, in order to achieve the sales quantity in short-term and long-term. This view was supported by Rowley (1998:383, cited in Mercer, 1996: 309): The ideal form of promotion is the conversation, which takes places between the expert sales professional and his or her customer. It is interactive and conversation is specific to the needs of both. Other forms of promotion, which deal in the average needs of groups of people can only hope to approximate to this ideal. Firstly, managers applied various marketing promotion to advert its products, and build companys reputation. It followed the previous business plan. Rowley (1988:384) suggests the tool of promotion mix can be advertising, direct marketing, sales promotion, personal selling, and sponsorship, which could be combinative or individually utilized. It had been applied in the first year and represented in the table 9. Through the implementation of marketing promotions, company realized the direct marketing was not effective as in the supported theory. Jobber Fahy (2009:255) claimed unlike many other forms of communication, direct marketing usually requires an immediate response. Unfortunately, due to the result in 2013, the 5 months promotion on direct marketing did not bring plentiful customers to the firm. It was proved by monthly customer research. The reason behind of it could be the organization of company was not mature enough. The total cost nearly caught the marketing promotion budget in table 3. Second one is the implement of pricing rise or fall strategy (Jobber Fahy, 2009:204) in pricing promotion. Since May 2013, company had set price at  £670 per unit with 3% discount for 3 month. Strategically, company still had  £162 interest per unit. Consequently, the number of order quantity (Finger 3) rose from 2 orders in April to 12 orders in May. Substantially, the sales were continuing growth up. Figure : The order quantity in the first year Operation In the first year, 643744 Company implemented the product design after 4 months researching and designing. The product had 79% quality, 47% performance, 79% features, and 97% style in 65 components, which had better design than in the business plan (Table 3), represented in figure 4. The Component was purchased from ProSupply by  £7.50 per item as planning. Figure : Product design comparing with competitor and panned design In SCM, company decided retaining the current supplier rather than changing another supplier right now with more discounts. The reason behind of it was the payment to supplier. Company could not pay off all of credits by 30 days, due to without enough liquidity. This potential financial risk leads to the increasing fixed cost of production. However, the operation management planned to improve it in the next year. Organization Since in February 2013, 643744 Company had relocated at Small Business Centre ( £15 per sq ft) with 300 sq ft for one year, and fortified office resources as planned in table 5. The only issue in organization was the requirement of developing office recourses and employment in organization. It was causes of the limitation on the working time and the shortage of production equipment and tools. Consequently, the productivity and working effectiveness had been impacted, as well as the tiredness of employee. However, the Company followed in the business plan, applying hard HRM model into organization. After managers solved out the limitation of company set-up, customer and employment contracts, business owner went full-time work in September. Bratton Gold (2007: 324) argues many firms neglect Human resource development (HRD), as a central, other than to keep production in shape. Thus, the vocational training was required instantly on marketing, production, sales, and research, which had implemented by  £500 training grant supported. It enhanced productivity and proved by working effectiveness in the Simventure. However, the Company plans to recruit 2 more employees in the following financial years. Finance 643744 Company had been facing a potential liquidity issue on finance in the first year. According to the first year annual report (Table 20), too lower sales and massive debtors restrained the companys cashflow, as described by Fiedler, Brown Moloney (2002:40) in the finger 5. Thus, the money of paying purchasing was limited, which impacted on operation strategy and companys profitability. Figure : The overlap of market, credit and liquidity risk (Source: Fiedler, Brown Moloney, 2002:40) For this financial crisis, the company decided to develop marketing capability and credit control, rather than increasing long-term liabilities. Due to the low profitability monthly, additional long-term liabilities only would lead company into stressed market conditions. However, the credit control has been set up, as in the business plan finance section. Consequently, the current liability was  £38,524.575 2013 with 237sales quantity, and  £2660.9687 net profit at the end of December. On the other hand, Company obtained  £500 grant on Training by this year. Managers selected to do bookkeeping in-house. The second year management annual report Business details The 643744 Company was committed to technologies and products that focused on Professional Services selling field. It united the goals of customer value with sustainable development in the world widely. In the 2014 financial year, the company had achieved  £751,628 on sales. Companys goals were to enlarge its markets, and accomplished 100 orders and 1000 products at end of year. Key staff members Company owners salary was  £1,300. In April 2014, the company employed one staff-Ian for  £14500 per year, with 40 per week working hours, and 4 weeks holiday per year. Sales and Marketing In 2014, 643744 Company aimed to expand its markets and increase their regular sales to 1000, as described in the business plan to prepare into international market. According to the last year reserved profits, it was necessary to attract more loyal customers and enlarge the profitability substantially, in order to avoid raising credit risk and decreasing portfolio values (Fiedler, Brown Moloney, 2002:38). In this case, the price discount and money off could be applied into Simventure. The company decided to develop sales strategy promotion and advertising strategy to boost sales over the short term (Gabriel, Kottasz Bennett, 2006:506). The first solution is managing price by using promotional discounting tactics. Since January until March 2014, the company had set price promotion with 3% discount on  £670 per unit for three months. According to the break-even analysis, the company could obtain net interests  £162 per unit. As a result, during those three months, the number of sales had notably boosted to above 90 orders. Moreover, the planned price penetration strategy was unsuitable at this year growth stage in PLC. Strategically, managers applied competitor-orientated pricing strategy (Jobber Fahy, 2009:196) to change base price to  £680 and provided 2% discount, which retrained for 4 months from April. Particularly, after the company changed to SourceLine supplier, the interest can reach to  £240 per unit. Consequently, the sales order reserved to 105 units in July 2014. The order quantity (Figure 6) proved that the price strategy was effective. Figure : The order quantity in the second year Secondly, the company decided to improve marketing strategy. The Company desired to enhance the visibility and good corporate reputation in a new era of computer marketing. According to the sample survey of customer research, managers analysed the efficiency of all marketing promotion methods, resulted as Figure 7. Thus, the Company directly focused on adverts promotion and premium website rather than direct marketingthat parts budget moved to advertising as well. Figure : The analysis of marketing promotion in the first year and second year Obviously, advertising promotion had more efficiency in figure 7. Hackley (2005:84) recommend advertising can swiftly build the awareness of audience. As stated by Levinson (2007:175), most small business owner never ever consider advertising on magazines, due to the lack knowledge of regional editions, remnant space, in-house agency discount etc. By provided information of advertising in the Figure 8, trade magazine had high effectiveness. Thus, the Company decided to spend more on trade magazine with  £8,400. Figure : The advertising efficiency of Professional services In this year, the company had invested  £14,110 on marketing promotion overall, which was in excess of the promotion budget around  £2,000, listed in table 3: However, those sales and marketing promotion leaded the company increase the sales. At the end of this year, the company has sold out 1127 items totally, and achieved more than 130 orders monthly. Operation 643744 Company aimed to develop SCM with JIT management process for controlling liquidity risks. In the Ap